Loulou Pirate: A New Chapter in Riviera’s Iconic Life
Nested between Monaco and Menton, Loulou Pitate has breathed new life into a mythical destination. Located alongside the rocky cliffs—the Pirate, where the essence of summer lifestyle spreads.
Once visited often by luminaries of the 1960s and 1970s jet set, movie stars, and seekers of a relaxed yet thrilling ambiance, it was led by Charles Albert Viale, fondly known as “The Pirate.” This venue embodies both beauty and legend, situated on the cliffs overlooking the Mediterranean Sea near Roquebrune-Cap Martin.

Delicious dishes like imperial crayfish and grilled sea bass with dill, the aromatic châteaubriand cooked over a wood fire, flowing dresses, and swimwear set the enchanting tone. James Bond, Brigitte Bardot, Frank Sinatra, Gina Lollobrigida, and vacationing princesses on the Riviera all marveled at this humble fishing spot turned glamorous haunt.
Loulou now reawakens the authentic mood of the Pirate, gathering friends and families to revel in the magic of a bygone era.

After successful ventures in Paris, Ramatuelle, and Val d’Isère, the Loulou group has invested in the Pirate to maintain its legacy on the rocky shore with relaxed elegance, simplicity, and a zest for life. This epitomizes the Loulou group’s signature, beckoning visitors to this must-visit destination at the crossroads of France, Italy, and Monaco.
The Pirate appears like a scene from a Dolce Vita-era film, where romance and carefree merriment seamlessly mixed. In daylight, the ambiance enchants with driftwood accents, framing reminiscent of a ship’s deck and a towering umbrella pine resembling a mast ready for adventure.



