The Most Fashionable Beach Clubs This Summer on the French Riviera
Luxury fashion brands are taking over luxury beach clubs around the globe this summer. Fashion houses are racing to design summer hotspots and splash them with monogram-branded sun-loungers, parasols, and towels at beachside locations.
There is an amazing chance to be jet-setting this summer, so here are the four most stylish beaches to know and add to your must-visit list at French Riviera.
Shellona Saint-Tropez X Dior
An exclusive summer capsule dreamt up by Maria Grazia Chiuri – Dioriviera has been traveling the world for the last few years, with pop-ups from Montenegro to Mykonos, and in 2023 has landed at Saint-Tropez hotspot Shellona. The beach club, which takes its origin from St. Barths, is a stylish restaurant and club known for its exquisite cuisine and cool day-party vibe. The space has monogram-adorned deckchairs, sun-loungers, cushions, and parasols, and the beachside boutique, which sells everything from the monogrammed Dior Book Tote to swimwear.
Casa Amor X Dolce & Gabanna
Casa Amor is a crown jewel of the Cote D’Azur and one of four chosen locations for the Dolce & Gabanna Resort takeover, and a favorite spot in the French Riviera. Located on Pampelonne beach, Casa Amor is the well-known bohemian beach club chosen to be branded in the Carretto print – the friezes and multicolored decorations of the Sicilian tradition mixed with natural raw materials. They could be found also at Grand Hotel Quisisana in Capri, San Domenico Palace in Taormina, and Los Monteros Resort in Marbella.
Loulou Ramatuelle X Gucci
Gucci announced an exclusive collaboration this summer with Loulou Ramatuelle – a cozy spot located on the shores of Pampelonne. To celebrate the launch of Gucci Summer Stories, a collection inspired by the joy of escapism, the beachside pop-up at Loulou Ramatuelle offers a peek into Gucci’s dreamscape, with branded loungers and parasols and an immersive shopping experience at an on-site boutique.
Indie Beach X Jacquemus
Simon Porte Jacquemus, a Jacquemus founder, adores the South of France, where the French fashion house has opened its first-ever branded beach – at the famous private beach club, Indie Beach, in sun-kissed Saint-Tropez. Aside from the 1970s-inspired beach furniture decorated with citrus sun loungers, parasols, and surfboards, you’ll find the designer’s regionally-inspired Été capsule collection on show, featuring straw hats, basket bags, and branded towels.